Michela is Zooting

A beauty & lifestyle blog by creative Michela Wariebi

DIY Makeup Expo – Guess Who’s a VIP Influencer

Super excited to announce that I have been selected as a VIP Influencer for the DIY Makeup Expo being held by DIY Makeup Mag. The team at DIY mag selected a group of pro makeup artists and bloggers in the NYC area with unique social media presences to be part of the influencer circle connecting us with brands and tapping into our expertise.


This expo will be the first cosmetics expo powered by social media and I am so excited to see what the DIY Mag team has in store! Find deets about the event below.

Name: DIY Makeup Expo

Location: The Attic NYC

251 West 48th Street

Date: September 26, 2015

Time: 5PM – 10PM

Tickets for this event are FREE.  With FREE admission you get access to free makeovers, product samples and products available for purchase.  You also have the option of purchasing a VIP ticket at $99 which gains you access to the VIP mix and mingle portion of the expo. But…you know I love a good discount.  Use my name “MICHELA” on the eventbrite page, here, to get a 25% discount of VIP tickets.

I hope I get to see your beautiful faces there.  If you are coming, make sure you let me know!!

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Review: Chella Brow & Eye Collection

After just a few years of working as a professional makeup artist, my personal makeup routine has whittled down from a minimum of 3 MAC shadows to a great brow, liner lashes and a great lip. When I want to be fancy, I wear BB cream, blush and highlighter.  On a very special and rare occasion I may wear foundation.  Yes, I am one of many professional makeup artists who does not wear much makeup.  Surprise!

With that being said, my brow products are of the utmost important to me.  I look for great quality, the perfect texture and of course, I need whatever I fill my brows in with to have some great wearing power.  Your girl has minimal natural brows, so I must make a brow where there is no brow, while also maintaining a natural appearance.

I received Chella brow and eye products in a swag bag from DIY Makeup Mag and I was VERY pleased with the collection. Never heard of them? Neither had I, but the quality of products did not disappoint, so I wanted to share more info with you all.  Go ahead and scroll down to learn about Chella, one of my new favorite niche beauty brands.

chella-logo

First, they are primarily a skincare brand that creates “specialized solutions and a robust fundamental daily regime” all to combat sign of aging. They have since expanded to include brow, eye and lash products and have 2 brow studios in California. All products are cruelty-free and there is no animal testing of products. (Hey PETA!)

[The Brow & Eye Collection] Brow, lash and eye enhancement.

Eyebrow Color Pencil $18

Retractable pencil with semi-fine tip.  Product is stiff enough to create hair like strokes, but emollient enough to diffuse. Available in 6 shades:

  1. Awesome Auburn
  2. Beautiful Blonde
  3. Dazzling Dark Brown
  4. Elegant Ebony
  5. Luscious Light Brown
  6. Tantalizing Taupe

500002-blondepencil_website_swatch500003-auburnpencil_website_1_swatchebony-highlighter-pencil_swatchdark_brown_pencil_website_swatchtaupe-highlighter-pencil_swatch 500004-lightbrownpencil_website_swatch

Excellent shade range suitable for all skin tones. You know I’m a fan.

Highlighter Pencils $18

A chubby sharpened pencil with neutralizing properties and it’s made for a quick and portable highlighting everywhere situation.  Use it to highlight, conceal, neutralize: brow bone, dark circles, blemishes, red spots, water line & inner corners of eyes, down the nose (oh!).  They also say it’s great for lipstick bleeds and eliminating darkness around the mouth.  Great coverage without being heavy and surprisingly creamy and easy to blend and diffuse. Available in 5 shades.

  1. Ivory Lace
  2. Latter
  3. Cappuccino
  4. Cinnamon
  5. Espresso

cappuccino_highlighter_swatch cinnamon-highlighter-pencil_swatchlatte-highlighter-pencil_swatch lace-highlighter-pencil-people_swatchespresso_highlighter_swatch

Listen, Chella done crept up and snatched all my damn edges. There was no denying that they got this absolutely right when I realized that they offered highlighter shades for EVERYONE.  And I don’t mean they just have shades that are supposed to match human skin tones, but don’t, Chella has a shade range to suite most if not all skin tones and the colors are RIGHT! The Espresso is easily a shade I would use to contour my face so it would be a highlighter for someone with incredibly deep toned skin. Praise dance! Yall know the brown girl cosmetic struggle.

Eyebrow Defining Gel $18

I used this bad boy on set a few day ago and it tamed the most unruly of brows!  I’m talking slightly coarse and curly brows.  Hello!!!  Where can I get this in a jug with a wand?

5ml_eyebrow_defining_gel

Of the products that I received, the aforementioned were what I was able to try and I loved absolutely every single one.  The eyebrow pencils had every feature that I look for in a quality pencil and the highlighter pens are and excellent addition to any makeup bag.  Super portable, great quality and easy to use.

Other products that I received and haven’t had the opportunity to use or products offered by Chella worth checking out are listed below.

  • Heated Eyelash Curler
  • Eye Brow Color Kit – brow pencil, highlighter pencil, brow gel, dual size sharpener and detailed instructions.
  • Anti-fatigue Eye Masks
  • Brow Full-fillment Eyebrow Treatment
  • Lash Full-Fillment Eyelash Treatment
  • Eyeliner Pens in black & indigo
  • Tools – tweezers, scissors, razor with brush and comb
  • Brow stencils (4 templates)
  • Chella brow organizer with Beautiful Brow Instructional DVD

Chella definitely gets the stamp of approval from me.  The products are undeniably of a great quality and they definitely did their homework considering product development.  I highly recommend Chella.

Purchase on-line here or find a brick and mortar location here.